Digital Gaming and the Advertising Landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
保存先:
| 第一著者: | |
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| フォーマット: | 電子媒体 図書の章 |
| 言語: | 英語 |
| 出版事項: |
Amsterdam
Amsterdam University Press
2019
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| シリーズ: | Games and Play
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| 主題: | |
| オンライン･アクセス: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| タグ: |
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