Digital Gaming and the Advertising Landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
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| Yazar: | |
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| Materyal Türü: | Elektronik Kitap Bölümü |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Amsterdam
Amsterdam University Press
2019
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| Seri Bilgileri: | Games and Play
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| Konular: | |
| Online Erişim: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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