Digital Gaming and the Advertising Landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Fformat: | Electronig Pennod Llyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Amsterdam
Amsterdam University Press
2019
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| Cyfres: | Games and Play
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| Pynciau: | |
| Mynediad Ar-lein: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| Tagiau: |
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DOAB: description of the publication
Digital Gaming and the Advertising Landscape
Cyhoeddwyd 2019
DOAB: download the publication
DOAB: description of the publication
Electronig
Pennod Llyfr