Multichannel Management A Normative Model Towards Optimality
A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. Th...
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Main Author: | |
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Format: | Electronic Book Chapter |
Language: | English |
Published: |
Bern
Peter Lang International Academic Publishers
2018
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Series: | Forschungsergebnisse der Wirtschaftsuniversitaet Wien
36 |
Subjects: | |
Online Access: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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OAPEN Library: download the publicationOAPEN Library: description of the publication
3rd Floor Main Library
Call Number: |
A1234.567 |
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Copy 1 | Available |