Multichannel Management A Normative Model Towards Optimality
A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. Th...
Zapisane w:
| 1. autor: | |
|---|---|
| Format: | Elektroniczne Rozdział |
| Język: | angielski |
| Wydane: |
Bern
Peter Lang International Academic Publishers
2018
|
| Seria: | Forschungsergebnisse der Wirtschaftsuniversitaet Wien
36 |
| Hasła przedmiotowe: | |
| Dostęp online: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| Etykiety: |
Dodaj etykietę
Nie ma etykietki, Dołącz pierwszą etykiete!
|
Internet
OAPEN Library: download the publicationOAPEN Library: description of the publication
3rd Floor Main Library
| Sygnatura: |
A1234.567 |
|---|---|
| Egzemplarz 1 | Dostępne |