Multichannel Management A Normative Model Towards Optimality
A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. Th...
Gorde:
Egile nagusia: | Gruber, Gottfried (auth) |
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Formatua: | Baliabide elektronikoa Liburu kapitulua |
Hizkuntza: | ingelesa |
Argitaratua: |
Bern
Peter Lang International Academic Publishers
2018
|
Saila: | Forschungsergebnisse der Wirtschaftsuniversitaet Wien
36 |
Gaiak: | |
Sarrera elektronikoa: | OAPEN Library: download the publication OAPEN Library: description of the publication |
Etiketak: |
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