Multichannel Management A Normative Model Towards Optimality

A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. Th...

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Egile nagusia: Gruber, Gottfried (auth)
Formatua: Baliabide elektronikoa Liburu kapitulua
Hizkuntza:ingelesa
Argitaratua: Bern Peter Lang International Academic Publishers 2018
Saila:Forschungsergebnisse der Wirtschaftsuniversitaet Wien 36
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