Loyalty Schemes in Retailing A Comparison of Stand-alone and Multi-partner Programs

To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews we...

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Detaylı Bibliyografya
Yazar:	Hoffmann, Nicolas (auth)
Materyal Türü:	Elektronik Kitap Bölümü
Dil:	İngilizce
Baskı/Yayın Bilgisi:	Bern Peter Lang International Academic Publishers 2013
Seri Bilgileri:	Forschungsergebnisse der Wirtschaftsuniversitaet Wien 61
Konular:	Sociology & anthropology Production & quality control management Sales & marketing management Distribution & warehousing management Corporate governance Market research alone Comparison Hoffmann Kundenbindungsprogramme Loyalty loyalty Schemes Multi Multi-Partner-Program partner Programs Retailing Schemes Stand Stand-alone-Program
Online Erişim:	OAPEN Library: download the publication OAPEN Library: description of the publication
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Loyalty Schemes in Retailing A Comparison of Stand-alone and Multi-partner Programs Yazar: Hoffmann, Nicolas

Baskı/Yayın Bilgisi 2013

DOAB: download the publication
DOAB: description of the publication

Elektronik Kitap Bölümü

Loyalty Schemes in Retailing A Comparison of Stand-alone and Multi-partner Programs

Loyalty Schemes in Retailing A Comparison of Stand-alone and Multi-partner Programs Yazar: Hoffmann, Nicolas

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