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Loyalty Schemes in Retailing A Comparison of Stand-alone and Multi-partner Programs

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To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews we...

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Bibliografische gegevens
Hoofdauteur: Hoffmann, Nicolas (auth)
Formaat: Elektronisch Hoofdstuk
Taal:Engels
Gepubliceerd in: Bern Peter Lang International Academic Publishers 2013
Reeks:Forschungsergebnisse der Wirtschaftsuniversitaet Wien 61
Onderwerpen:
Sociology & anthropology
Production & quality control management
Sales & marketing management
Distribution & warehousing management
Corporate governance
Market research
alone
Comparison
Hoffmann
Kundenbindungsprogramme
Loyalty
loyalty Schemes
Multi
Multi-Partner-Program
partner
Programs
Retailing
Schemes
Stand
Stand-alone-Program
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