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The Online Advertising Tax A Digital Policy Innovation

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"Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online advertising market, these two companies have thus far avoided paying adequate taxes. This CAMRI policy brief presents a new policy innovation, the online advertising tax. Consi...

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Bibliographic Details
Main Author: Fuchs, Christian (auth)
Format: Electronic Book Chapter
Language:English
Published: University of Westminster Press 2018
Series:CAMRI Policy Briefs
Subjects:
Media studies
Ethical issues & debates
Media, information & communication industries
Information technology industries
Laws of Specific jurisdictions
Ethical & social aspects of IT
Google
Facebook
online advertising
tax
media industries
public service internet
Multinational corporation
Social media
Online Access:OAPEN Library: download the publication
OAPEN Library: description of the publication
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Summary:"Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online advertising market, these two companies have thus far avoided paying adequate taxes. This CAMRI policy brief presents a new policy innovation, the online advertising tax. Considering the key role of user activity and user data for the value of Google and Facebook's services, it explains how digital advertising companies' revenues could be taxed based on the respective country in which targeted users are located. The author reviews existing policy arguments and policy options and sets out practical steps to ensure that tax avoidance by online advertising companies is mitigated. Furthermore, he illustrates how tax revenues could be used to support public service internet platforms."
Physical Description:1 electronic resource (33 p.)
ISBN:book24
9781911534860; 9781911534877; 9781911534884
Access:Open Access

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