The Online Advertising Tax A Digital Policy Innovation

• Autore principale: Fuchs, Christian (auth)
• Natura: Elettronico Capitolo di libro
• Lingua: inglese
• Pubblicazione: University of Westminster Press 2018
• Serie: CAMRI Policy Briefs
• Soggetti: Media studies; Ethical issues & debates; Media, information & communication industries; Information technology industries; Laws of Specific jurisdictions; Ethical & social aspects of IT; Google; Facebook; online advertising; tax; media industries; public service internet; Multinational corporation; Social media
• Accesso online: OAPEN Library: download the publication; OAPEN Library: description of the publication

Riassunto

"Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online advertising market, these two companies have thus far avoided paying adequate taxes. This CAMRI policy brief presents a new policy innovation, the online advertising tax. Considering the key role of user activity and user data for the value of Google and Facebook's services, it explains how digital advertising companies' revenues could be taxed based on the respective country in which targeted users are located. The author reviews existing policy arguments and policy options and sets out practical steps to ensure that tax avoidance by online advertising companies is mitigated. Furthermore, he illustrates how tax revenues could be used to support public service internet platforms."

Descrizione fisica

1 electronic resource (33 p.)

ISBN

book24
9781911534860; 9781911534877; 9781911534884

Accesso

Open Access