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Consumer Data Research

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Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of s...

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Bibliographic Details
Main Author: Cheshire, James (auth)
Other Authors: Longley, Paul (auth), Singleton, Alex (auth)
Format: Electronic Book Chapter
Language:English
Published: UCL Press 2018
Subjects:
Data analysis: general
Humanities
Consumerism
Sociology
Economics
Human geography
big data
consumer data research
consumer
consumer behaviour
Demography
Ethnic group
Smart meter
Twitter
Online Access:OAPEN Library: download the publication
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