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Consumer Data Research

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Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of s...

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Bibliografiska uppgifter
Huvudskapare: Cheshire, James (auth)
Övriga skapare: Longley, Paul (auth), Singleton, Alex (auth)
Materialtyp: Elektronisk Bokavsnitt
Språk:engelska
Publicerad: UCL Press 2018
Ämnen:
Data analysis: general
Humanities
Consumerism
Sociology
Economics
Human geography
big data
consumer data research
consumer
consumer behaviour
Demography
Ethnic group
Smart meter
Twitter
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OAPEN Library: description of the publication
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Beskrivning
Sammanfattning:Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors - and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.
Fysisk beskrivning:1 electronic resource (196 p.)
ISBN:111.9781787353886
9781787353893
Tillgång:Open Access

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