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Consumer Data Research

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Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of s...

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Bibliografische gegevens
Hoofdauteur: Cheshire, James (auth)
Andere auteurs: Longley, Paul (auth), Singleton, Alex (auth)
Formaat: Elektronisch Hoofdstuk
Taal:Engels
Gepubliceerd in: UCL Press 2018
Onderwerpen:
Data analysis: general
Humanities
Consumerism
Sociology
Economics
Human geography
big data
consumer data research
consumer
consumer behaviour
Demography
Ethnic group
Smart meter
Twitter
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Omschrijving
Samenvatting:Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors - and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.
Fysieke beschrijving:1 electronic resource (196 p.)
ISBN:111.9781787353886
9781787353893
Toegang:Open Access

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