Consumer Data Research
Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of s...
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Main Author: | Cheshire, James (auth) |
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Other Authors: | Longley, Paul (auth), Singleton, Alex (auth) |
Format: | Electronic Book Chapter |
Language: | English |
Published: |
UCL Press
2018
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Subjects: | |
Online Access: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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