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Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing

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"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from...

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Bibliographic Details
Other Authors: GATE, Germany (Editor)
Format: Electronic Book Chapter
Published: Bielefeld W. Bertelsmann Verlag 2016
Series:Schriftenreihe Hochschulmarketing
Subjects:
Sociology
Studierende
Bitly
Campus
Customer-Relationship-Management
Facebook
Hochschulmarketing
Marketing
Mobile App
Social media
Suchmaschinenoptimierung
Web-Seminar
Online Access:OAPEN Library: download the publication
OAPEN Library: description of the publication
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OAPEN Library: download the publication
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