Innholdsmarkedsføring Konsept, forretningsmodeller, juss, etikk og praksis

This book describes the concept of content marketing in a Norwegian context. Its subtitle, meaning "concept, business models, legal aspects, ethics and practice", is comprised of key words for each chapter. The concept chapter includes trends and historical roots, as well as a discussion o...

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Bibliografski detalji
Glavni autor: Bang, Tor (auth)
Daljnji autori: Krokan, Arne (auth), Viken, Monica (auth), Barland, Jens (Urednik)
Format: Elektronički Poglavlje knjige
Izdano: Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing) 2016
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Online pristup:OAPEN Library: download the publication
OAPEN Library: description of the publication
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