Innholdsmarkedsføring Konsept, forretningsmodeller, juss, etikk og praksis

This book describes the concept of content marketing in a Norwegian context. Its subtitle, meaning "concept, business models, legal aspects, ethics and practice", is comprised of key words for each chapter. The concept chapter includes trends and historical roots, as well as a discussion o...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Bang, Tor (auth)
Beste egile batzuk: Krokan, Arne (auth), Viken, Monica (auth), Barland, Jens (Argitaratzailea)
Formatua: Baliabide elektronikoa Liburu kapitulua
Argitaratua: Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing) 2016
Gaiak:
Sarrera elektronikoa:OAPEN Library: download the publication
OAPEN Library: description of the publication
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