Innholdsmarkedsføring Konsept, forretningsmodeller, juss, etikk og praksis
This book describes the concept of content marketing in a Norwegian context. Its subtitle, meaning "concept, business models, legal aspects, ethics and practice", is comprised of key words for each chapter. The concept chapter includes trends and historical roots, as well as a discussion o...
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Beste egile batzuk: | , , |
Formatua: | Baliabide elektronikoa Liburu kapitulua |
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Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing)
2016
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Sarrera elektronikoa: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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