Fashion Myths A Cultural Critique (translated by John Irons)
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, i...
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| Главный автор: | |
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| Формат: | Электронный ресурс Глава книги |
| Язык: | английский |
| Опубликовано: |
Bielefeld, Germany
transcript Verlag
2013
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| Серии: | Kultur- und Medientheorie
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| Предметы: | |
| Online-ссылка: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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Internet
OAPEN Library: download the publicationOAPEN Library: description of the publication
3rd Floor Main Library
| Шифр: |
A1234.567 |
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| Копировать 1 | Доступно |