Verhaltensforschung am Point of Sale - Ansatzpunkte und Methodik
Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attenti...
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Format: | Electronic Book Chapter |
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Universitätsverlag Göttingen
2009
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Online Access: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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DOAB: description of the publication
Verhaltensforschung am Point of Sale Ansatzpunkte und Methodik
Published 2009
DOAB: download the publication
DOAB: description of the publication
Electronic
Book Chapter
Search Result 2
DOAB: description of the publication
Verhaltensforschung am Point of Sale - Ansatzpunkte und Methodik
Published 2009
DOAB: download the publication
DOAB: description of the publication
Electronic
Book Chapter
Search Result 3
OAPEN Library: description of the publication
Verhaltensforschung am Point of Sale Ansatzpunkte und Methodik
Published 2009
OAPEN Library: download the publication
OAPEN Library: description of the publication
Electronic
Book Chapter