Individualisierung und mobile Dienste am Beispiel der Medienbranche - Ansätze zum Schaffen von Kundenmehrwert
Christian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis...
Guardat en:
| Autor principal: | |
|---|---|
| Format: | Electrònic Capítol de llibre |
| Publicat: |
Universitätsverlag Göttingen
2006
|
| Matèries: | |
| Accés en línia: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
Search Result 1
Search Result 2
DOAB: description of the publication
Individualisierung und mobile Dienste am Beispiel der Medienbranche Ansätze zum Schaffen von Kundenmehrwert
Publicat 2006
DOAB: download the publication
DOAB: description of the publication
Electrònic
Capítol de llibre