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Bending Opinion Essays on Persuasion in the Public Domain

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With communication playing an increasingly important role in contemporary society, rhetoric appears to have gained in influence and importance. The ancients knew all along: power belongs to those who know how to use their words. Nowadays, we know that rhetoric pervades all discourse. There is no com...

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Bibliographic Details
Other Authors: Haaften, van, T. (Editor), Jansen, H. (Editor), Jong, de, J. (Editor), Koetsenruijter, W. (Editor)
Format: Electronic Book Chapter
Language:English
Published: Leiden Leiden University Press 2011
Series:LUP Academic
Subjects:
linguistics
Science: general issues
wetenschap algemeen
popular science
Argumentation theory
Ethos
Netherlands
Rhetoric
Online Access:OAPEN Library: download the publication
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