Consumer-Citizens of China The Role of Foreign Brands in the Imagined Future China
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Wes...
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| Format: | Elektroniczne Rozdział |
| Język: | angielski |
| Wydane: |
Taylor & Francis
2010
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| Seria: | Routledge Contemporary China Series
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| Hasła przedmiotowe: | |
| Dostęp online: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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Internet
OAPEN Library: download the publicationOAPEN Library: description of the publication
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A1234.567 |
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| Egzemplarz 1 | Dostępne |