Perceived Quality of Mobile Services A Segment-Specific Analysis
The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations an...
Kaydedildi:
| Yazar: | |
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| Materyal Türü: | Elektronik Kitap Bölümü |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Bern
Peter Lang International Academic Publishers
2008
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| Seri Bilgileri: | Forschungsergebnisse der Wirtschaftsuniversitaet Wien
18 |
| Konular: | |
| Online Erişim: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| Etiketler: |
Etiketle
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Internet
OAPEN Library: download the publicationOAPEN Library: description of the publication
3rd Floor Main Library
| Yer Numarası: |
A1234.567 |
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| Kopya Bilgisi 1 | Kütüphanede |