Persuasion in Public Discourse Cognitive and functional perspectives (Volume 79)

This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of co...

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Other Authors: Pelclová, Jana (Editor), Lu, Wei-lun (Editor)
Format: Electronic Book Chapter
Language:English
Published: John Benjamins Publishing Company 2018
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