Marketing Management and Communications in the Public Sector

• Главный автор: Pasquier, Martial (auth)
• Другие авторы: Villeneuve, Jean-Patrick (auth)
• Формат: Электронный ресурс Глава книги
• Язык: английский
• Опубликовано: 2018
• Серии: Routledge Masters in Public Management
• Предметы: Business & management; Business communication & presentation; Sales & marketing; Public relations; Non-profitmaking organizations; Political economy; Public administration; Central government policies; communication ethics; communication models; communication strategies; communication theory; co-branding; crisis communication; Jean-Patrick Villeneuve; marketing instruments; non-profit management; public administration; public communication; public management; public marketing; public sector marketing; public-private partnerships; social marketing
• Online-ссылка: OAPEN Library: download the publication; OAPEN Library: description of the publication