Marketing Management and Communications in the Public Sector

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of top...

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Bibliographic Details
Main Author:	Pasquier, Martial (auth)
Other Authors:	Villeneuve, Jean-Patrick (auth)
Format:	Electronic Book Chapter
Language:	English
Published:	2018
Series:	Routledge Masters in Public Management
Subjects:	Business & management Business communication & presentation Sales & marketing Public relations Non-profitmaking organizations Political economy Public administration Central government policies communication ethics communication models communication strategies communication theory co-branding crisis communication Jean-Patrick Villeneuve marketing instruments non-profit management public administration public communication public management public marketing public sector marketing public-private partnerships social marketing
Online Access:	OAPEN Library: download the publication OAPEN Library: description of the publication
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Marketing Management and Communications in the Public Sector

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