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Marketing Management and Communications in the Public Sector

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This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of top...

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Bibliographische Detailangaben
1. Verfasser: Pasquier, Martial (auth)
Weitere Verfasser: Villeneuve, Jean-Patrick (auth)
Format: Elektronisch Buchkapitel
Sprache:Englisch
Veröffentlicht: 2018
Schriftenreihe:Routledge Masters in Public Management
Schlagworte:
Business & management
Business communication & presentation
Sales & marketing
Public relations
Non-profitmaking organizations
Political economy
Public administration
Central government policies
communication ethics
communication models
communication strategies
communication theory
co-branding
crisis communication
Jean-Patrick Villeneuve
marketing instruments
non-profit management
public administration
public communication
public management
public marketing
public sector marketing
public-private partnerships
social marketing
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