Marketing Management and Communications in the Public Sector

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of top...

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Glavni avtor: Pasquier, Martial (auth)
Drugi avtorji: Villeneuve, Jean-Patrick (auth)
Format: Elektronski Book Chapter
Jezik:angleščina
Izdano: 2018
Serija:Routledge Masters in Public Management
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Online dostop:OAPEN Library: download the publication
OAPEN Library: description of the publication
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