Firm Competitive Advantage Through Relationship Management A Theory for Successful Sustainable Growth

Firm Competitive Advantage Through Relationship Management A Theory for Successful Sustainable Growth

Show other versions (2)

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This...

Full description

Saved in:
Bibliographic Details
Main Author: Deszczyński, Bartosz (auth)
Format: Electronic Book Chapter
Language:English
Published: Springer Nature 2021
Subjects:
Market research
Management & management techniques
Business strategy
Project management
Customer Relationship Management
Management
Business Strategy/Leadership
Project Management
Business Strategy and Leadership
relationship management
business ethics
corporate social responsibility
strategy
leadership
Resource-Advantage Theory
value creation
Service Profit Chain
Open Access
Customer services
Online Access:OAPEN Library: download the publication
OAPEN Library: description of the publication
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

OAPEN Library: download the publication
OAPEN Library: description of the publication

3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available

Similar Items