Firm Competitive Advantage Through Relationship Management A Theory for Successful Sustainable Growth
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This...
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| Autor principal: | |
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| Formato: | Recurso Electrónico Capítulo de Livro |
| Idioma: | inglês |
| Publicado em: |
Springer Nature
2021
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| Assuntos: | |
| Acesso em linha: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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