Branding Books Across the Ages Strategies and Key Concepts in Literary Branding
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...
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| Άλλοι συγγραφείς: | , , , |
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| Μορφή: | Ηλεκτρονική πηγή Κεφάλαιο βιβλίου |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
Amsterdam University Press
2021
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| Θέματα: | |
| Διαθέσιμο Online: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| Ετικέτες: |
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Διαδίκτυο
OAPEN Library: download the publicationOAPEN Library: description of the publication
3rd Floor Main Library
| Ταξινομικός Αριθμός: |
A1234.567 |
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| Αντίγραφο 1 | Στη βιβλιοθήκη |