Reputation Management and Family Business
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic m...
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| Format: | Elektronisch Buchkapitel |
| Sprache: | Englisch |
| Veröffentlicht: |
Taylor & Francis
2022
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| Schriftenreihe: | Routledge Studies in Management, Organizations and Society
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| Schlagworte: | |
| Online-Zugang: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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