Reputation Management and Family Business
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic m...
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| Autor principal: | |
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| Formato: | Recurso Electrónico Capítulo de Livro |
| Idioma: | inglês |
| Publicado em: |
Taylor & Francis
2022
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| Colecção: | Routledge Studies in Management, Organizations and Society
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| Assuntos: | |
| Acesso em linha: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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Internet
OAPEN Library: download the publicationOAPEN Library: description of the publication
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A1234.567 |
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| Cód. Barras: 1 | Disponível |