APA-Zitierstil (7. Ausg.)

Leisch, F., Dolnicar, S., & Grün, B. (2018). Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful.

Chicago-Zitierstil (17. Ausg.)

Leisch, Friedrich, Sara Dolnicar, und Bettina Grün. Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful. 2018.

MLA-Zitierstil (9. Ausg.)

Leisch, Friedrich, et al. Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful. 2018.