APA (7th ed.) Citation

Leisch, F., Dolnicar, S., & Grün, B. (2018). Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful.

Chicago Style (17th ed.) Citation

Leisch, Friedrich, Sara Dolnicar, and Bettina Grün. Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful. 2018.

MLA (9th ed.) Citation

Leisch, Friedrich, et al. Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful. 2018.