Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful
This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts...
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Outros Autores: | , |
Formato: | Recurso Electrónico Capítulo de Livro |
Idioma: | inglês |
Publicado em: |
2018
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Acesso em linha: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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Internet
OAPEN Library: download the publicationOAPEN Library: description of the publication
3rd Floor Main Library
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A1234.567 |
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Cód. Barras: 1 | Disponível |