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Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

अन्य संस्करण दिखाएं (4)

This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Leisch, Friedrich (auth)
अन्य लेखक: Dolnicar, Sara (auth), Grün, Bettina (auth)
स्वरूप: इलेक्ट्रोनिक पुस्तक अध्याय
भाषा:अंग्रेज़ी
प्रकाशित: 2018
विषय:
Sales & marketing management
Marktforschung, Marktsegmentierung, Marketing Mix, Taktisches Marketing, Strategisches Marketing, Deskriptive Analyse, Faktorenanalyse, Clusteranalyse, Datenstrukturanalyse, Marketing Planung, Computationale Statistik, Tourismusmarketing, Open Access
ÖFOS 2012, Marketing
ÖFOS 2012, Statistik
ÖFOS 2012, Tourismusforschung
ÖFOS 2012, Softwareentwicklung
Market Research, Market Segmentation, Marketing Mix, Tactical Marketing, Strategic Marketing, Descriptive Analysis, Factor Analysis, Cluster Analysis, Data Structure Analysis, Marketing Planning, Target Market, Computational Statistics, Tourism Marketing, Open Access
ÖFOS 2012, Statistics
ÖFOS 2012, Tourism research
ÖFOS 2012, Software development
ऑनलाइन पहुंच:OAPEN Library: download the publication
OAPEN Library: description of the publication
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इंटरनेट

OAPEN Library: download the publication
OAPEN Library: description of the publication

3rd Floor Main Library

होल्डिंग्स विवरण से 3rd Floor Main Library
बोधानक: A1234.567
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