Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts...

Olles dieđut

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Leisch, Friedrich (auth)
Eará dahkkit: Dolnicar, Sara (auth), Grün, Bettina (auth)
Materiálatiipa: Elektrovnnalaš Girjji oassi
Giella:eaŋgalasgiella
Almmustuhtton: 2018
Fáttát:
Liŋkkat:OAPEN Library: download the publication
OAPEN Library: description of the publication
Fáddágilkorat: Lasit fáddágilkoriid
Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!