Oltre i confini Le imprese "leggere" italiane e i mercati internazionali nel XIX e XX secolo

• অন্যান্য লেখক: Mellinato, Giulio (সম্পাদক), Prosperi, Laura (সম্পাদক), Varini, Valerio (সম্পাদক)
• বিন্যাস: বৈদ্যুতিক গ্রন্থের অধ্যায়
• ভাষা: ইতালিয়
• প্রকাশিত: Milan FrancoAngeli 2021
• মালা: Geostoria del territorio
• বিষয়গুলি: 20th century history: c 1900 to c 2000; Economic history; Business history, Enterpreneurship, Italian brands, Made in Italy, History of Food and Beverages, Italy, 20th Century
• অনলাইন ব্যবহার করুন: OAPEN Library: download the publication; OAPEN Library: description of the publication

সংক্ষিপ্ত

The book investigates some aspects of the Italian economic development looking at some usually forgotten cases of international success: the small-medium enterprises specialized in "light" productions, such as food, beverages, and apparel. These firms have shown a peculiar ability to adapt, in order to cope with the instabilities of the international markets, modifying both their organization and their business strategies, elaborating an unusual entrepreneurial style, more attentive to the resources, constraints and vulnerabilities of the context.

দৈহিক বর্ননা

1 electronic resource (253 p.)

আইসবিএন

9788835132905

প্রবেশাধিকার

Open Access