Oltre i confini Le imprese "leggere" italiane e i mercati internazionali nel XIX e XX secolo
The book investigates some aspects of the Italian economic development looking at some usually forgotten cases of international success: the small-medium enterprises specialized in "light" productions, such as food, beverages, and apparel. These firms have shown a peculiar ability to adapt...
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| Other Authors: | , , |
|---|---|
| Format: | Electronic Book Chapter |
| Language: | Italian |
| Published: |
Milan
FrancoAngeli
2021
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| Series: | Geostoria del territorio
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| Subjects: | |
| Online Access: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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| 520 | |a The book investigates some aspects of the Italian economic development looking at some usually forgotten cases of international success: the small-medium enterprises specialized in "light" productions, such as food, beverages, and apparel. These firms have shown a peculiar ability to adapt, in order to cope with the instabilities of the international markets, modifying both their organization and their business strategies, elaborating an unusual entrepreneurial style, more attentive to the resources, constraints and vulnerabilities of the context. | ||
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| 653 | |a Business history, Enterpreneurship, Italian brands, Made in Italy, History of Food and Beverages, Italy, 20th Century | ||
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