Chapter Using eye-tracking to evaluate the viewing behavior on tourist landscapes

Every tourist website employs images to attract potential tourists. In particular, destination tourism websites use environmental images, such as landscapes, to attract the attention of tourists and to address their purchase choice. Nowadays the effectiveness of these tools has been enhanced by the...

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Bibliografiset tiedot
Päätekijä: Zammarchi, Gianpaolo (auth)
Muut tekijät: contu, giulia (auth), Frigau, Luca (auth)
Aineistotyyppi: Elektroninen Kirjan osa
Kieli:englanti
Julkaistu: Florence Firenze University Press 2021
Sarja:Proceedings e report 127
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Linkit:OAPEN Library: download the publication
OAPEN Library: description of the publication
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