Chapter Using eye-tracking to evaluate the viewing behavior on tourist landscapes

Every tourist website employs images to attract potential tourists. In particular, destination tourism websites use environmental images, such as landscapes, to attract the attention of tourists and to address their purchase choice. Nowadays the effectiveness of these tools has been enhanced by the...

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Bibliografische gegevens
Hoofdauteur: Zammarchi, Gianpaolo (auth)
Andere auteurs: contu, giulia (auth), Frigau, Luca (auth)
Formaat: Elektronisch Hoofdstuk
Taal:Engels
Gepubliceerd in: Florence Firenze University Press 2021
Reeks:Proceedings e report 127
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