Chapter The effectiveness of marketing tools in a consumer goods market in Italy during the Great Recession (2010-2015)
In the case of markets characterized by a stationary primary demand, the relevant dimension for measuring a company's success is represented by market shares. The paper aims to build and comment on a model that gauges the competitive effects of marketing maneuvers on market shares, with referen...
में बचाया:
| मुख्य लेखक: | |
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| अन्य लेखक: | |
| स्वरूप: | इलेक्ट्रोनिक पुस्तक अध्याय |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
Florence
Firenze University Press
2021
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| श्रृंखला: | Proceedings e report
132 |
| विषय: | |
| ऑनलाइन पहुंच: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| टैग: |
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इंटरनेट
OAPEN Library: download the publicationOAPEN Library: description of the publication
3rd Floor Main Library
| बोधानक: |
A1234.567 |
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| प्रति 1 | उपलब्ध |