Chapter The effectiveness of marketing tools in a consumer goods market in Italy during the Great Recession (2010-2015)

In the case of markets characterized by a stationary primary demand, the relevant dimension for measuring a company's success is represented by market shares. The paper aims to build and comment on a model that gauges the competitive effects of marketing maneuvers on market shares, with referen...

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Главный автор: Tassinari, Giorgio (auth)
Другие авторы: Panarello, Demetrio (auth)
Формат: Электронный ресурс Глава книги
Язык:английский
Опубликовано: Florence Firenze University Press 2021
Серии:Proceedings e report 132
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