The Dynamics of Influencer Marketing A Multidisciplinary Approach
YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. Wha...
Gorde:
| Beste egile batzuk: | |
|---|---|
| Formatua: | Baliabide elektronikoa Liburu kapitulua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Taylor & Francis
2023
|
| Saila: | Routledge Studies in Marketing
24 |
| Gaiak: | |
| Sarrera elektronikoa: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
Internet
OAPEN Library: download the publicationOAPEN Library: description of the publication
3rd Floor Main Library
| Sailkapena: |
A1234.567 |
|---|---|
| Alea 1 | Eskuragarri |