Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Materiálatiipa: | Elektrovnnalaš Girjji oassi |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
Wiesbaden
Springer Nature
2022
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| Ráidu: | Organisationskommunikation
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| Fáttát: | |
| Liŋkkat: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| Fáddágilkorat: |
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Interneahtta
OAPEN Library: download the publicationOAPEN Library: description of the publication
3rd Floor Main Library
| Hildobáiki: |
A1234.567 |
|---|---|
| Njađus 1 | Oažžumis |