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Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective

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This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...

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Bibliographic Details
Main Author: Marschlich, Sarah (auth)
Format: Electronic Book Chapter
Language:English
Published: Wiesbaden Springer Nature 2022
Series:Organisationskommunikation
Subjects:
Media studies
Diplomacy
Political science & theory
Corporate Diplomacy
Public Relations
Organizational Legitimacy
Neo-Institutional Theory
Stakeholder Engagement
Media Framing
Online Access:OAPEN Library: download the publication
OAPEN Library: description of the publication
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