Omslagsbild

Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective

Visa andra versioner (2)

This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...

Full beskrivning

Sparad:
Bibliografiska uppgifter
Huvudskapare: Marschlich, Sarah (auth)
Materialtyp: Elektronisk Bokavsnitt
Språk:engelska
Publicerad: Wiesbaden Springer Nature 2022
Serie:Organisationskommunikation
Ämnen:
Media studies
Diplomacy
Political science & theory
Corporate Diplomacy
Public Relations
Organizational Legitimacy
Neo-Institutional Theory
Stakeholder Engagement
Media Framing
Länkar:OAPEN Library: download the publication
OAPEN Library: description of the publication
Taggar: Lägg till en tagg
Inga taggar, Lägg till första taggen!

Internet

OAPEN Library: download the publication
OAPEN Library: description of the publication

3rd Floor Main Library

Beståndsuppgifter i 3rd Floor Main Library
Signum: A1234.567
Exemplar 1 Tillgänglig

Liknande verk