Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective

This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...

Ful tanımlama

Kaydedildi:
Detaylı Bibliyografya
Yazar: Marschlich, Sarah (auth)
Materyal Türü: Elektronik Kitap Bölümü
Dil:İngilizce
Baskı/Yayın Bilgisi: Wiesbaden Springer Nature 2022
Seri Bilgileri:Organisationskommunikation
Konular:
Online Erişim:OAPEN Library: download the publication
OAPEN Library: description of the publication
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!

Internet

OAPEN Library: download the publication
OAPEN Library: description of the publication

3rd Floor Main Library

Detaylı Erişim Bilgileri 3rd Floor Main Library
Yer Numarası: A1234.567
Kopya Bilgisi 1 Kütüphanede