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Rating the Audience The Business of Media

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This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, i...

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Detaylı Bibliyografya
Yazar: Balnaves, Mark (auth)
Diğer Yazarlar: O'Regan, Tom (auth), Goldsmith, Ben (auth)
Materyal Türü: Elektronik Kitap Bölümü
Dil:İngilizce
Baskı/Yayın Bilgisi: London Bloomsbury Academic 2011
Konular:
Media, information & communication industries
Advertising & society
Media studies
Social research & statistics
Internet & WWW industries
Online Erişim:OAPEN Library: download the publication
OAPEN Library: description of the publication
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OAPEN Library: download the publication
OAPEN Library: description of the publication

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