Rating the Audience The Business of Media

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, i...

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Detaylı Bibliyografya
Yazar: Balnaves, Mark (auth)
Diğer Yazarlar: O'Regan, Tom (auth), Goldsmith, Ben (auth)
Materyal Türü: Elektronik Kitap Bölümü
Dil:İngilizce
Baskı/Yayın Bilgisi: London Bloomsbury Academic 2011
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