Rating the Audience The Business of Media

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, i...

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Bibliografische gegevens
Hoofdauteur: Balnaves, Mark (auth)
Andere auteurs: O'Regan, Tom (auth), Goldsmith, Ben (auth)
Formaat: Elektronisch Hoofdstuk
Taal:Engels
Gepubliceerd in: London Bloomsbury Academic 2011
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