Rating the Audience The Business of Media
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, i...
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| Formato: | Recurso Electrónico Capítulo de Livro |
| Idioma: | inglês |
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London
Bloomsbury Academic
2011
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| Acesso em linha: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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