Rating the Audience The Business of Media

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, i...

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Autore principale: Balnaves, Mark (auth)
Altri autori: O'Regan, Tom (auth), Goldsmith, Ben (auth)
Natura: Elettronico Capitolo di libro
Lingua:inglese
Pubblicazione: London Bloomsbury Academic 2011
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