Rating the Audience The Business of Media

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, i...

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Bibliografski detalji
Glavni autor: Balnaves, Mark (auth)
Daljnji autori: O'Regan, Tom (auth), Goldsmith, Ben (auth)
Format: Elektronički Poglavlje knjige
Jezik:engleski
Izdano: London Bloomsbury Academic 2011
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