Rating the Audience The Business of Media

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, i...

Full description

Saved in:
Bibliographic Details
Main Author: Balnaves, Mark (auth)
Other Authors: O'Regan, Tom (auth), Goldsmith, Ben (auth)
Format: Electronic Book Chapter
Language:English
Published: London Bloomsbury Academic 2011
Subjects:
Online Access:OAPEN Library: download the publication
OAPEN Library: description of the publication
Tags: Add Tag
No Tags, Be the first to tag this record!