Chapter 7 Made in France and Made in Paris Luxury branding in the longue durée

Made in France examines the long history of the branding of the French nation, from the political imprint of Prime Minister Jean-Baptiste Colbert to the present day. The politics of Made in France were articulated at several levels of power, which was centralised by the French state, but also exerc...

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Gorde:
Xehetasun bibliografikoak
Egile nagusia: Pouillard, Veronique (auth)
Beste egile batzuk: Millet, Audrey (auth)
Formatua: Baliabide elektronikoa Liburu kapitulua
Hizkuntza:ingelesa
Argitaratua: Taylor & Francis 2023
Gaiak:
Sarrera elektronikoa:OAPEN Library: download the publication
OAPEN Library: description of the publication
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