Advertising as a Creative Industry Regime of Paradoxes

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising on today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media...

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Autore principale: Derda, Izabela (auth)
Natura: Elettronico Capitolo di libro
Lingua:inglese
Pubblicazione: Taylor & Francis 2024
Serie:Routledge Research in the Creative and Cultural Industries
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