Advertising as a Creative Industry Regime of Paradoxes

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising on today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media...

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Autor principal: Derda, Izabela (auth)
Formato: Electrónico Capítulo de libro
Lenguaje:inglés
Publicado: Taylor & Francis 2024
Colección:Routledge Research in the Creative and Cultural Industries
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