Chapter Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition
this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta pu...
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| Автор: | |
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| Формат: | Електронний ресурс Частина з книги |
| Мова: | Англійська |
| Опубліковано: |
Florence
Firenze University Press
2023
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| Серія: | Datini Studies in Economic History
3 |
| Предмети: | |
| Онлайн доступ: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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OAPEN Library: download the publicationOAPEN Library: description of the publication
3rd Floor Main Library
| Шифр: |
A1234.567 |
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| Примірник 1 | Доступно |