Chapter Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition
this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta pu...
Gorde:
| Egile nagusia: | |
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| Formatua: | Baliabide elektronikoa Liburu kapitulua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Florence
Firenze University Press
2023
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| Saila: | Datini Studies in Economic History
3 |
| Gaiak: | |
| Sarrera elektronikoa: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| Etiketak: |
Etiketa erantsi
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| Gaia: | this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta publishing house active in Venice in order to pro-pose the hypothesis that said catalogue may have been instrumental to commercial bibliometrics aimed to avoid harmful competition between redundant editions within the same market area. |
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| Deskribapen fisikoa: | 1 electronic resource (16 p.) |
| ISBN: | 979-12-215-0092-9.18 9791221500929 |
| Sartu: | Open Access |