Chapter Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition
this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta pu...
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| Autor principal: | |
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| Formato: | Recurso Electrónico Capítulo de Livro |
| Idioma: | inglês |
| Publicado em: |
Florence
Firenze University Press
2023
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| Colecção: | Datini Studies in Economic History
3 |
| Assuntos: | |
| Acesso em linha: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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| Resumo: | this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta publishing house active in Venice in order to pro-pose the hypothesis that said catalogue may have been instrumental to commercial bibliometrics aimed to avoid harmful competition between redundant editions within the same market area. |
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| Descrição Física: | 1 electronic resource (16 p.) |
| ISBN: | 979-12-215-0092-9.18 9791221500929 |
| Acesso: | Open Access |