Chapter Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition

this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta pu...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: ottone, andrea (auth)
Formatua: Baliabide elektronikoa Liburu kapitulua
Hizkuntza:ingelesa
Argitaratua: Florence Firenze University Press 2023
Saila:Datini Studies in Economic History 3
Gaiak:
Sarrera elektronikoa:OAPEN Library: download the publication
OAPEN Library: description of the publication
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